Top 10 Wisconsin Towns to Visit in 2025

World Atlas

While most tourists heading to Wisconsin naturally choose Madison, Milwaukee, and Green Bay as their preferred destinations, the state is also home to cute little towns that will give their big-city counterparts a run for their money. With a winning mix of rare natural wonders, distinct cultural identity, farm-to-table cuisine, and adrenaline-inducing outdoor adventures, they make for enticing getaways for those looking for a fresh experience.

Together, they represent the true lifeblood of the Badger State, exposing tourists to a quieter side of the state that few experience. From exploring Wisconsin's Swiss connection in New Glarus to discovering fairytale lakeside landscapes in Bayfield, these are the best Wisconsin towns to visit in 2025.

Spring Green

Historically recognized as the birthplace of legendary architect Frank Lloyd Wright, this small village of Sauk County hosts a fair share of architectural marvels. It is especially famous for the House on the Rock, a whimsical architectural attraction perched on a 60-foot rock face. The building harbors themed display rooms with some of the world's most eccentric collections, such as a Japanese garden, Titanic memorabilia, and a sperm whale skeleton.

Spring Green welcomes performance art lovers to watch influential shows at the American Players Theatre. The little theatre specializes in staging classic Shakespeare plays in an open-air venue. Meanwhile, Tower Hill State Park provides an outdoor escape for hikers and campers. It features bluff trails winding along a river, rewarding adventurers with panoramic views.

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